Our Urban Pop proves that sustainable fashion doesn’t have to skimp on quality or style. This watch keeps things sleek and clean with a sturdy 40mm eco-ceramic case made from a special blend of ceramic and bio-based resin derived from castor plants, paired with a subtly textured bio-based resin strap that’s comfortable and effortlessly cool. The minimalist dial with high-contrast markers proudly rocks the slogan “Takes a licking and keeps on ticking” as a shout-out to Timex’s legendary durability and an ode to our planet’s unwavering resilience.